M&S Tigerprint Branding
I created in store branding for the card and gift department by using type and quotes to attract attention of the customers in the store. I used occasion themed quotes on banners, labels, flooring and stickers to help guide the customer to the card department.
By using a gentle reminder of the card department, my hope was to keep it fresh in their minds. Most of the signage was paired with a usual gift purchase; chocolate, wine and flowers. My aim was to remind consumers of upcoming celebrations and occasions throughout their time in M&S, hopefully, encouraging them to purchases gifts and head to the card section.